TAFF NETWORK Become a Partner ›
by The Affiliate Network

THE STUDIO
Your Favourite Brands. Closer to Home.

Discover • Experience • Shop • Earn — a community-commerce journey that brings selected brands closer to families through discovery, product experiences, trials, shopping, rewards and measurable outcomes. Shop across participating partners through the season, track your verified purchases and unlock the New Year celebration when your cumulative eligible shopping reaches ₹10,000.

● 49 Community Experiences ● 1 November – 26 February 2027 ★ Shop ₹10,000+ to unlock the New Year Concert
Explore The Calendar › Track My ₹10K ›
49Studio Activations
Noida · Gr. Noida& Ghaziabad
17 WeeksFestive Journey
14 FebNew Year Finale
Built for measurable growth

Why brands love THE STUDIO

Not a conventional exhibition. A curated community-commerce format built around trust, engagement and conversion.

Performance-Led Participation

Commercial structures aligned to your category — discussed through the partnership process, not fixed on this page.

Direct Family Access

Meet residents and real purchase decision-makers face to face.

Offline + Online

Combine live discovery with QR-led orders and digital follow-ups.

Verified Sales & Leads

Track enquiries, orders, referrals and meaningful engagement.

Brand Recall That Lasts

Become part of the community’s trusted weekend experience.

Community Trust

Build credibility through relevant, resident-approved participation.

Simple by design

How the program works

01

We Curate

TAFF selects the community, audience and activation mix.

02

You Showcase

Your team demonstrates products, samples and offers.

03

Families Engage

Residents participate, explore, shop and refer.

04

Leads & Sales

Track conversations, orders and verified outcomes.

05

Grow Together

Unlock repeat opportunities across the community network.

Every event feels different

Experiences that families enjoy

Morning and evening formats are curated around resident interests and relevant brand categories.

01

Morning Wellness

High-energy activities that start the day with participation.

  • Yoga and fitness
  • Walkathons and cycling
  • Health and wellness trials
02

Kids Carnival

Creative, playful activities that bring families together.

  • Art and craft
  • STEM workshops
  • Games and performances
03

Brand Experience

Product-led engagement designed to build trust and convert.

  • Sampling and demos
  • Exclusive community offers
  • On-the-spot sales
04

Lifestyle Zone

Curated discovery across high-interest household categories.

  • Fashion and beauty
  • Home and living
  • Automotive
05

Entertainment

Performances and community moments that drive longer dwell time.

  • Live music and dance
  • Contests and games
  • Evening entertainment
06

Food Street

A curated food experience with sampling and repeat-order potential.

  • Gourmet foods
  • Desserts and beverages
  • Healthy options
How It Works

Your journey from discovery to reward

01

Discover

Browse published Studio activations and participating brands.

02

Meet & Try

Visit an approved community activation to experience selected products.

03

Continue Nearby

When open, return to the Studio Discovery Hub to explore a rotating multi-brand display and ask for help.

04

Choose How to Buy

Buy on the spot only where a brand has confirmed stock — otherwise scan the product QR for the brand's own checkout and delivery or collection options.

05

Track the Order

Use the Studio/Hub QR or tracked link. Submit an invoice when required — TAFF verifies claims against the saved campaign rules.

06

Follow Rewards

See eligible finale progress separately from TAFF Stars — both follow their own configured terms.

Start Tracking My Rewards ›
Season One · 1 November to 26 February 2027

The Studio event calendar

Choose a month and open any Studio activation to view its details and resident registration. Community names are published only after RWA approval; until then, events display "Community to be announced."

01 NovSunday
Event 1

The Studio @ Ganga, Yamuna and Hindon Apartments

⌖ Siddharth Vihar, Ghaziabad
LifestyleEntertainment
View event & register ›
06 NovFriday
Event 2

The Studio @ The Prestige City

⌖ Siddharth Vihar, Ghaziabad
Food StreetEntertainment
View event & register ›
07 NovSaturday
Event 3

The Studio @ Siddharth Vihar Residency

⌖ Siddharth Vihar, Ghaziabad
Brand ExperienceLifestyle
View event & register ›
08 NovSunday
Event 4

The Studio @ Apex Quebec

⌖ Siddharth Vihar, Ghaziabad
WellnessKidsBrand Experience
View event & register ›
13 NovFriday
Event 5

The Studio @ T And T Eutopia

⌖ Siddharth Vihar, Ghaziabad
LifestyleEntertainment
View event & register ›
14 NovSaturday
Event 6

The Studio @ SG Shikhar Height

⌖ Siddharth Vihar, Ghaziabad
Food StreetEntertainment
View event & register ›
15 NovSunday
Event 7

The Studio @ Prateek Grand Carnesia

⌖ Siddharth Vihar, Ghaziabad
Brand ExperienceLifestyle
View event & register ›
20 NovFriday
Event 8

The Studio @ Apex The Kremlin

⌖ Siddharth Vihar, Ghaziabad
WellnessKidsBrand Experience
View event & register ›
21 NovSaturday
Event 9

The Studio @ Purvanchal Royal Park

⌖ Sector 137, Noida
LifestyleEntertainment
View event & register ›
22 NovSunday
Event 10

The Studio @ Gulshan Vivante

⌖ Sector 137, Noida
Food StreetEntertainment
View event & register ›
27 NovFriday
Event 11

The Studio @ Ajnara Daffodil

⌖ Sector 137, Noida
Brand ExperienceLifestyle
View event & register ›
28 NovSaturday
Event 12

The Studio @ Paras Tierea

⌖ Sector 137, Noida
WellnessKidsBrand Experience
View event & register ›
● Launching Soon

Studio Discovery Hub

A shared space where you can come back after meeting a brand at your community activation — try products, compare options and ask a team member for help. We're confirming the venue, hours and participating brands before opening; leave your details and we'll let you know the moment it's open.

  • A place to continue discovery beyond one activation day
  • Try products in person from multiple participating brands
  • Buy on the spot where a brand supports it, or order through them directly

Get notified when the Hub opens

We'll only use this to let you know once a venue is confirmed.

14 February 2027

THE STUDIO New Year Concert & Party

Concert • Celebration • Food • Brand Experiences • Countdown — complimentary access for eligible customers who complete ₹10,000+ in cumulative verified shopping across participating partners during The Studio season. Venue, artist line-up and final gates/timings will be published only after confirmation.

17-week journey

Every activation builds momentum.

  • One community per activation day
  • Morning and evening engagement
  • Brand trials, shopping and referrals
  • Cumulative ₹10K tracking toward the New Year unlock
Grand celebration

Awards · Entertainment · Shopping

Awards and recognition for participating residents and partner brands, family entertainment, shopping and curated festive experiences — a showcase of the season's verified engagement, referrals, leads and sales outcomes.

TAFF Stars, Separately

Residents continue earning TAFF Stars through event participation, verified purchases and referrals — an additional, ongoing benefit alongside the ₹10K New Year unlock.

  • Participation rewards
  • Referral incentives
  • Runs independently of the ₹10K unlock
Bring your brand closer to communities

Become a Studio Partner

The Studio combines community access, product discovery, assisted selling and measurable transactions. Selected partners can participate through performance-led commercial structures aligned to their category — commercial details are discussed through the partnership process, not published here.

  • Access to 49 curated Studio activations
  • Direct engagement with verified families
  • Product sampling, sales and lead generation
  • Online amplification and QR-led follow-up
  • Performance reporting and community insights
  • Finale recognition and brand visibility
Discuss on WhatsApp

Interested in partnering with us?

Share your details and our team will connect with you.

For RWAs & Communities

Bring Studio to Your Community

Tell us about your RWA and preferred dates, and our team will reach out to plan a Studio activation for your community — the same team and pipeline that reviews brand partnership enquiries.

  • Curated brands matched to your community
  • A dedicated activation day for residents
  • Access to The Studio's rewards and finale program for your residents
Already Ready to Register? Start RWA Onboarding ›

Request a Studio activation

Share your community's details and our team will connect with you.