TAFF Community Weekends

Weekends that build communities.
Brands that grow.

A four-month community tour across Noida where verified families discover brands through curated experiences, direct engagement and measurable sales.

Resident-first experience A new community every weekend Earn Stars for the finale
34Premium Communities
35,000+Verified Families
17Consecutive Weekends
60,000+Expected Engagements
Built for measurable growth

Why brands love TAFF Community Weekends

Not a conventional exhibition. A curated community-commerce format built around trust, engagement and conversion.

₹0

Zero Rental Activations

No conventional stall rental for selected partner brands.

👥

Direct Family Access

Meet residents and real purchase decision-makers face to face.

Offline + Online

Combine live discovery with QR-led orders and digital follow-ups.

Verified Sales & Leads

Track enquiries, orders, referrals and meaningful engagement.

Brand Recall That Lasts

Become part of the community’s trusted weekend experience.

Community Trust

Build credibility through relevant, resident-approved participation.

Simple by design

How the program works

01

We Curate

TAFF selects the community, audience and activation mix.

02

You Showcase

Your team demonstrates products, samples and offers.

03

Families Engage

Residents participate, explore, shop and refer.

04

Leads & Sales

Track conversations, orders and verified outcomes.

05

Grow Together

Unlock repeat opportunities across the community network.

Every weekend feels different

Experiences that families enjoy

Morning and evening formats are curated around resident interests and relevant brand categories.

01

Morning Wellness

High-energy activities that start the day with participation.

  • Yoga and fitness
  • Walkathons and cycling
  • Health and wellness trials
02

Kids Carnival

Creative, playful activities that bring families together.

  • Art and craft
  • STEM workshops
  • Games and performances
03

Brand Experience

Product-led engagement designed to build trust and convert.

  • Sampling and demos
  • Exclusive community offers
  • On-the-spot sales
04

Lifestyle Zone

Curated discovery across high-interest household categories.

  • Fashion and beauty
  • Home and living
  • Automotive and finance
05

Entertainment

Performances and community moments that drive longer dwell time.

  • Live music and dance
  • Contests and games
  • Evening entertainment
06

Food Street

A weekend café environment with sampling and repeat-order potential.

  • Gourmet foods
  • Desserts and beverages
  • Healthy options
Season One · August to November 2026

The community tour calendar

Choose a month and open any community event to view its details and free resident registration.

02 AugSunday
Event 2

Gulshan Vivante

⌖ Sector 137, Noida
LifestyleEntertainmentBrand Experience
View event & register
The season finale

TAFF Community Festival

The community tour culminates in a celebration of families, partner brands and the strongest success stories of the season.

Four-month journey

Every weekend builds momentum.

  • A new community every weekend
  • Morning and evening engagement
  • Brand trials, shopping and referrals
  • Resident Stars and rewards
Grand celebration

Awards · Entertainment · Shopping

Recognising top residents and partner brands, with family entertainment, shopping experiences and the launch of the next season.

5,000 TAFF Stars

Residents can earn Stars through participation, verified purchases and referrals to unlock finale access and benefits.

  • Participation rewards
  • Referral incentives
  • Exclusive finale access
Limited founding cohort

Become a Founding Brand Partner

Join a curated group of brands participating across TAFF Community Weekends in Noida. Category exclusivity is considered after confirmation and commercial closure.

  • Access to 34 premium community activations
  • Direct engagement with verified families
  • Product sampling, sales and lead generation
  • Online amplification and QR-led follow-up
  • Performance reporting and community insights
  • Finale recognition and brand visibility
Discuss on WhatsApp

Interested in partnering with us?

Share your details and our team will connect with you.

By submitting, you agree to be contacted by TAFF Network regarding this partnership.